New Health Economy with Manhattan Principles, UN-SDG and ESG

In health and life sciences industry, we are pioneers working to accelerate change that will form NEW HEALTH ECONOMY on HealthRoad We inform and raise awareness of clients/patients by digital HealthRoad platform empowered by AI and they will be becoming increasingly focused on their well-being and demanding more customized products and health insurance offerings for Salutogenic Life (Quality and Healthy Life) that is Future of Health

We are designing the future of health that will be driven by secure and open digital healthroad platform based on digital transformation of interoperable health data and all Impacts on global health system

The future of health as New Health Economy will be re-defined based on 8 parameters

We are also focusing on new challenges and opportunities to the industry after COVID-19 outbreak

We are aiming to develop regulatory initiatives which may create business-building synergies across health and life science companies (e.g., wellness, FinTech, MedTech, IT) in health product / services lifecycle stages

Our Beliefs and Values

We are sure that we will be successful in establishing the System of New Health Economy because we have seen and believed that everything is possible with consultations with wise and faithful people. Since 2009, we have managed to combine different perspectives with great patience and talent to make breakthroughs that will unlock the future of health while easily overcoming the most complex problems with our team of uniquely talented people. Since we believe that the future of humanity and the world will definitely be very different, we are also aware that we need much more diversity, much more uniqueness and much more self-confident experts and that new paths can only be found by blending these people. By including new perspectives together with new people in the New Health Economy, we will be able to benefit sufficiently from the extraordinary talents of the experts we will work with and “HEALING” will be distributed to all people with unique health services. Because we are individuals of an ancient culture that is human-oriented and allows people to constantly evolve.

Our Values

We have established the System of New Health Economy on four values:

“Honesty, Creativity, Being Effective and Teamwork”

HONESTY

Working in accordance with the international laws, universal ethics and impartiality Professional work Keeping promises Working with a sense of ownership and responsibility Transparency

CREATIVITY

Innovation in every business and investment model designed for health Endless passion for learning Solving problems that others think are impossible Developing and daring to take risks while constantly improving the system Making the best and most appropriate use of people, technology and expertise

BEING EFFECTIVE

Establishing health security, food security and financial security Creating a difference in every step taken and every job done Focusing on serving humanity Being confident when making difficult decisions Balancing short-term benefits with building the future in the long term

TEAMWORK

Unique and valuable contributions of all team members to each other Removing boundaries Having an inclusive, supportive and embracing team spirit All team members fully trusting each other, always supporting and caring Everyone inspiring each other to be the best they can be

Our Team

Murat Ender GELEN

Founder Partner
Financial Security

Merih TAŞBEK

Managing Partner
Business Development

Prof. Dr. Nilgün ERKEK

Sr. Partner 
Health Security

Zuhal GELEN 

Sr. Partner 
Food Security

Your SMART partner for healthcare investment projects

Designing Specific, Measurable, Attainable, Realistic and Time-bound solutions for every healthcare projects