
New Health Economy with Manhattan Principles, UN-SDG and ESG

We are designing the future of health that will be driven by secure and open digital healthroad platform based on digital transformation of interoperable health data and all Impacts on global health system
The future of health as New Health Economy will be re-defined based on 8 parameters
We are also focusing on new challenges and opportunities to the industry after COVID-19 outbreak
We are aiming to develop regulatory initiatives which may create business-building synergies across health and life science companies (e.g., wellness, FinTech, MedTech, IT) in health product / services lifecycle stages
Our Beliefs and Values
We are sure that we will be successful in establishing the System of New Health Economy because we have seen and believed that everything is possible with consultations with wise and faithful people. Since 2009, we have managed to combine different perspectives with great patience and talent to make breakthroughs that will unlock the future of health while easily overcoming the most complex problems with our team of uniquely talented people. Since we believe that the future of humanity and the world will definitely be very different, we are also aware that we need much more diversity, much more uniqueness and much more self-confident experts and that new paths can only be found by blending these people. By including new perspectives together with new people in the New Health Economy, we will be able to benefit sufficiently from the extraordinary talents of the experts we will work with and “HEALING” will be distributed to all people with unique health services. Because we are individuals of an ancient culture that is human-oriented and allows people to constantly evolve.Our Values
We have established the System of New Health Economy on four values:“Honesty, Creativity, Being Effective and Teamwork”
HONESTY
Working in accordance with the international laws, universal ethics and impartiality Professional work Keeping promises Working with a sense of ownership and responsibility TransparencyCREATIVITY
Innovation in every business and investment model designed for health Endless passion for learning Solving problems that others think are impossible Developing and daring to take risks while constantly improving the system Making the best and most appropriate use of people, technology and expertiseBEING EFFECTIVE
Establishing health security, food security and financial security Creating a difference in every step taken and every job done Focusing on serving humanity Being confident when making difficult decisions Balancing short-term benefits with building the future in the long termTEAMWORK
Unique and valuable contributions of all team members to each other Removing boundaries Having an inclusive, supportive and embracing team spirit All team members fully trusting each other, always supporting and caring Everyone inspiring each other to be the best they can beOur Team

Murat Ender GELEN
Founder PartnerFinancial Security

Merih TAŞBEK
Managing PartnerBusiness Development

Prof. Dr. Nilgün ERKEK
Sr. PartnerHealth Security

Zuhal GELEN
Sr. PartnerFood Security